Blog 2017-05-16T14:52:53+00:00

Book Publishing Tips

How Publishing Your Book is Just Like Baking a Cake

Publishing your own book is a lot like baking—there are many ingredients you need to get just right for your book (or bake) to turn out perfectly. Measure Your Ingredients (Create a timeline of book printing goals) Much like when you’re getting ready to bake a cake, there is a lot to prepare when it comes to getting your book ready for print. You’ve got to plan time for rounds of editing, cover design, interior layout formatting, choosing paper weights, colors, and cover specs, among other things. Each of these ‘ingredients’ will take a certain amount of focus and time to complete, so it’s best to map out an estimated timeline of how long each of these ingredients [...]

By | September 5th, 2017|Categories: Publishing|

5 Traits That Make You A Successful Self-Published Author

Do you have what it takes to be a successful self-published author? Here are 5 traits they’ve all got—see if you match up. Perseverance Writing a book is no easy feat. You must push through seemingly endless rounds of edits, choose a perfectly designed cover, develop a marketing and promotional plan, and much more—all on your own. Your willingness to tackle all the moving parts that go into writing and launching a book as a self-published author means you’re already on the path to success, because not many people can do what you’re doing. It takes a lot of focus and dedication, but moving forward with your goals and persevering through all the ups and downs of publishing a book [...]

By | August 1st, 2017|Categories: Publishing|

Top 5 Challenges of Small Publishers

Do you publish, manage, and/or distribute ten to fifty books a year? Shepherding authors through the publishing process can be a time consuming, difficult yet rewarding experience. It’s exciting to help an author publish his or her lifelong dream, but you must be highly organized and ask the right questions, at the right time, in the right order, to successfully move them through the publishing process. I’ve assisted hundreds of authors (young and old, renowned and first-timers) over the years with their publications, and have witnessed first-hand many of the struggles and roadblocks that can plague and impede every book’s publishing process. In no particular order, I’ve outlined the top five universal challenges that I have seen with almost every [...]

By | May 23rd, 2017|Categories: Publishing|

Selling Your Book on Amazon Isn’t Enough

When it comes time to sell your book, there are two primary paths to consider. You can sell your book through a third-party retailer like Amazon, and/or directly to the reader and customer on your own. Here are some of the major considerations with both options: Selling your book on Amazon When you sell your book on Amazon, Amazon receives a “trade discount” for each book sale. A "trade discount" is the percentage of a book’s retail price that Amazon earns from the sale of an author's book. The standard trade discount for Amazon is 55%. You can set it lower than 55%, but there are some theories that titles that don’t give a generous trade discount to Amazon are [...]

By | May 10th, 2017|Categories: Publishing|

7 Steps to Planning A Successful Book Marketing Campaign

Don’t know where to start when it comes time to promote your book? Here are 7 steps to successfully planning a book marketing campaign. Sign up for social media accounts Social media is a great place to market your book and find readers to connect with. In addition to your personal accounts (assuming you have them), you’ll want to start professional pages specifically for your book. This will not only make it easier to build a fanbase of people who are interested in your writing, but on Facebook you need a professional page to run advertising campaigns.Don’t feel like you have to be everywhere, either. There are some trains of marketing thought who say it’s best to be everywhere all [...]

By | May 4th, 2017|Categories: Publishing|
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