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Blog 2017-05-16T14:52:53+00:00

Book Publishing Tips

Top 5 Challenges of Small Publishers

Do you publish, manage, and/or distribute ten to fifty books a year? Shepherding authors through the publishing process can be a time consuming, difficult yet rewarding experience. It’s exciting to help an author publish his or her lifelong dream, but you must be highly organized and ask the right questions, at the right time, in the right order, to successfully move them through the publishing process. I’ve assisted hundreds of authors (young and old, renowned and first-timers) over the years with their publications, and have witnessed first-hand many of the struggles and roadblocks that can plague and impede every book’s publishing process. In no particular order, I’ve outlined the top five universal challenges that I have seen with almost every [...]

By | May 23rd, 2017|Categories: Publishing|

Selling Your Book on Amazon Isn’t Enough

When it comes time to sell your book, there are two primary paths to consider. You can sell your book through a third-party retailer like Amazon, and/or directly to the reader and customer on your own. Here are some of the major considerations with both options: Selling your book on Amazon When you sell your book on Amazon, Amazon receives a “trade discount” for each book sale. A "trade discount" is the percentage of a book’s retail price that Amazon earns from the sale of an author's book. The standard trade discount for Amazon is 55%. You can set it lower than 55%, but there are some theories that titles that don’t give a generous trade discount to Amazon are [...]

By | May 10th, 2017|Categories: Publishing|

7 Steps to Planning A Successful Book Marketing Campaign

Don’t know where to start when it comes time to promote your book? Here are 7 steps to successfully planning a book marketing campaign. Sign up for social media accounts Social media is a great place to market your book and find readers to connect with. In addition to your personal accounts (assuming you have them), you’ll want to start professional pages specifically for your book. This will not only make it easier to build a fanbase of people who are interested in your writing, but on Facebook you need a professional page to run advertising campaigns.Don’t feel like you have to be everywhere, either. There are some trains of marketing thought who say it’s best to be everywhere all [...]

By | May 4th, 2017|Categories: Publishing|

5 Steps to Book Distribution Infographic

Book distribution (i.e. how books are sold to your customers) can be a difficult and confusing topic because of all of the various parts and options that are involved. To help clarify some of the confusion, we've created a high-level infographic for review. In this infographic we’ve broken out each step to help you see the workflow. Please note that in addition to book printing services, Tasora Books also provides distribution options. If you have additional questions or want to distribute your book, please contact us.

By | April 27th, 2017|Categories: Publishing|

How to Price Your Book

A lot goes into pricing your book competitively. You’ll have to consider a number of factors: print cost, market competition, and how much of a cut bookstores will take. We walk you through everything you need to consider when it comes to pricing your book. Print Cost First things first: you’ll need to figure out how much it will cost to print your book. Of course, the more books you buy, the better your print price will be. You’ll need to play around with a few quotes to see what price and quantity of books you’re comfortable with buying. Although your price per book will be lower when you buy a larger quantity, you’ll also have to pay more upfront [...]

By | April 17th, 2017|Categories: Printing, Publishing|
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