Mark Traynor

/Mark Traynor
Mark Traynor

About Mark Traynor

Mark Traynor is the President of Tasora Books. He loves a good book, plays fun video games, and likes shooting hoops with friends. Mark has over 7 years of book publishing experience and served as the president of Hillcrest Media Group before starting Tasora Books.

Top 5 Challenges of Small Publishers

By | 2017-05-23T16:47:49+00:00 May 23rd, 2017|Categories: Publishing|

Do you publish, manage, and/or distribute ten to fifty books a year? Shepherding authors through the publishing process can be a time consuming, difficult yet rewarding experience. It’s exciting to help an author publish his or her lifelong dream, but you must be highly organized and ask the right questions, at the right time, in the right order, to successfully move them through the publishing process. I’ve assisted hundreds of authors (young and old, renowned and first-timers) over the years with their publications, and have witnessed first-hand many of the struggles and roadblocks that can plague and impede every book’s publishing process. In no particular [...]

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5 Steps to Book Distribution Infographic

By | 2017-04-27T15:53:02+00:00 April 27th, 2017|Categories: Publishing|

Book distribution (i.e. how books are sold to your customers) can be a difficult and confusing topic because of all of the various parts and options that are involved. To help clarify some of the confusion, we've created a high-level infographic for review. In this infographic we’ve broken out each step to help you see the workflow. Please note that in addition to book printing services, Tasora Books also provides distribution options. If you have additional questions or want to distribute your book, please contact us.

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Facebook is Launching a Crowdfunding Platform

By | 2017-04-04T14:52:22+00:00 April 4th, 2017|Categories: Crowdfunding|

Facebook announced on March 30 its plans to launch a crowdfunding platform within the social giant’s platform. The announcement on their blog said they will open up personal fundraisers for the following subjects: Education: such as tuition, books or classroom supplies Medical: such as medical procedures, treatments or injuries Pet Medical: such as veterinary procedures, treatments or injuries Crisis Relief: such as public crises or natural disasters Personal Emergency: such as a house fire, theft or car accident General and Loss: such as burial expenses or living costs after losing a loved one According to the company blog post, Facebook said they have no [...]

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The Way You’re Thinking About Publishing is All Wrong

By | 2017-03-17T14:28:21+00:00 March 17th, 2017|Categories: Crowdfunding, Publishing|

Typically when you publish a book—traditionally or independently—you go through the following (very simplified) process: Write your book Print your book Market your book Sell your book However, with a crowdfunding campaign, the process is flipped upside down: Partially (or completely) write your book Market and sell your book Finish your book Print your book Ship your book Whereas you would traditionally market your book after having finished all the important work on it, crowdfunding requires you to market and sell your book first, even before your project is completely finished. It’s important to make the mental switch from the traditional book publishing model to [...]

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I need to ship 10,000 Books!

By | 2017-03-02T16:18:24+00:00 March 2nd, 2017|Categories: Crowdfunding, Shipping, Warehousing|

It's every Kickstarter author's dream: Run a successful crowdfunding campaign and finally publish their dream book. But each successful campaign comes down to well-executed planning and lots of research. One of the biggest hurdles for crowdfunded authors is figuring out "how much does it cost to ship a book"? But the next natural question is how do I ship out "thousands of books" to individual backers? The simple fact is this: Most traditional book printers are accustomed to sending out large shipments of books to stores like Barnes and Noble or Target. Many of them don't have a system in place for the unique [...]

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How to Identify a Book Printer that Specializes in Crowdfunding?

By | 2017-02-27T19:46:13+00:00 February 21st, 2017|Categories: Crowdfunding, Printing|

You may not realize it, but crowdfunded books have unique needs. Often, they are color books with lower page counts and non-standard trim-sizes. Additionally, unlike a print run of traditionally published books, the creators of these books may not need thousands of copies or have interest in selling the book on Amazon or Barnes and Noble. Many printers can’t—or simply won't—print these types of specialty books, especially in low volume. For example, if you need 100 books to sent out to backers and you have no plans of publishing your book (i.e. selling your book on Amazon, Barnes and Noble) you’ll have to find [...]

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Planning Successful Publishing Kickstarter Rewards

By | 2017-02-21T22:21:18+00:00 February 20th, 2017|Categories: Crowdfunding, Publishing|

Here is a quick list of crowdfunding tips when you're developing your Kickstarter rewards. If you're working on a Kickstarter Children's book, Art Book, or even a comic, the most successful Kickstarter campaigns apply these concepts in their planning phase. First, consider these statistics: The $50 pledge can often account for the largest percentage of your revenue (source: https://www.kickstarter.com/blog/trends-in-pricing-and-duration). Kickstarter says $25 is the most popular pledge level (source: https://www.kickstarter.com/help/handbook/rewards). Generally speaking, most campaigns have about four to five pledge levels. Many campaigns include a very low $1 -$5 reward level to get people involved with your book. Next, your Kickstarter Reward Tiers: Everyone universally agrees [...]

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Shipping books is hard.

By | 2017-02-17T16:38:35+00:00 February 6th, 2017|Categories: Shipping, Warehousing|

But we make it easy. Tasora Books’ warehouse knows how to move thousands of books a day. Our fulfillment team can do it all—from shipping out large orders to packing up individual books and sending them on their merry way. Our system even lets you track each individual order, so you know exactly where your books are and when they’re scheduled for delivery. Each order is expertly packaged and handled with care by our incredible team.A carton (box) of books is heavy. They usually weigh around 30-40 pounds (13-18 Kilograms). If the box falls off a truck or lift, a delivery person accidentally drops it, [...]

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