Top 5 Challenges of Small Publishers

By | 2017-05-23T16:47:49+00:00 May 23rd, 2017|Categories: Publishing|

Do you publish, manage, and/or distribute ten to fifty books a year? Shepherding authors through the publishing process can be a time consuming, difficult yet rewarding experience. It’s exciting to help an author publish his or her lifelong dream, but you must be highly organized and ask the right questions, at the right time, in the right order, to successfully move them through the publishing process. I’ve assisted hundreds of authors (young and old, renowned and first-timers) over the years with their publications, and have witnessed first-hand many of the struggles and roadblocks that can plague and impede every book’s publishing process. In no particular [...]

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Selling Your Book on Amazon Isn’t Enough

By | 2017-05-10T20:11:23+00:00 May 10th, 2017|Categories: Publishing|

When it comes time to sell your book, there are two primary paths to consider. You can sell your book through a third-party retailer like Amazon, and/or directly to the reader and customer on your own. Here are some of the major considerations with both options: Selling your book on Amazon When you sell your book on Amazon, Amazon receives a “trade discount” for each book sale. A "trade discount" is the percentage of a book’s retail price that Amazon earns from the sale of an author's book. The standard trade discount for Amazon is 55%. You can set it lower than 55%, but there [...]

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7 Steps to Planning A Successful Book Marketing Campaign

By | 2017-05-05T14:33:25+00:00 May 4th, 2017|Categories: Publishing|

Don’t know where to start when it comes time to promote your book? Here are 7 steps to successfully planning a book marketing campaign. Sign up for social media accounts Social media is a great place to market your book and find readers to connect with. In addition to your personal accounts (assuming you have them), you’ll want to start professional pages specifically for your book. This will not only make it easier to build a fanbase of people who are interested in your writing, but on Facebook you need a professional page to run advertising campaigns.Don’t feel like you have to be everywhere, either. [...]

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5 Steps to Book Distribution Infographic

By | 2017-04-27T15:53:02+00:00 April 27th, 2017|Categories: Publishing|

Book distribution (i.e. how books are sold to your customers) can be a difficult and confusing topic because of all of the various parts and options that are involved. To help clarify some of the confusion, we've created a high-level infographic for review. In this infographic we’ve broken out each step to help you see the workflow. Please note that in addition to book printing services, Tasora Books also provides distribution options. If you have additional questions or want to distribute your book, please contact us.

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How to Price Your Book

By | 2017-04-19T16:34:02+00:00 April 17th, 2017|Categories: Printing, Publishing|

A lot goes into pricing your book competitively. You’ll have to consider a number of factors: print cost, market competition, and how much of a cut bookstores will take. We walk you through everything you need to consider when it comes to pricing your book. Print Cost First things first: you’ll need to figure out how much it will cost to print your book. Of course, the more books you buy, the better your print price will be. You’ll need to play around with a few quotes to see what price and quantity of books you’re comfortable with buying. Although your price per book will [...]

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Advice From Successful Indiegogo Author Paul Cavanagh

By | 2017-03-21T14:20:34+00:00 March 20th, 2017|Categories: Crowdfunding, Publishing|

Paul Cavanagh is a Canadian novelist based in London, Ontario. His debut novel, After Helen, won the Lit Idol competition at the London Book Fair in the UK, and was published to rave reviews in the United States, Canada, and the British Isles. When it came time to release his second novel, Missing Steps, he ran a successful crowdfunding campaign that helped him cover his costs and engage his readers. You can visit him online at 1. Why did you choose Indiegogo as your crowdfunding platform for the book? I wanted a platform that was easy for me and my potential contributors to use [...]

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The Way You’re Thinking About Publishing is All Wrong

By | 2017-03-17T14:28:21+00:00 March 17th, 2017|Categories: Crowdfunding, Publishing|

Typically when you publish a book—traditionally or independently—you go through the following (very simplified) process: Write your book Print your book Market your book Sell your book However, with a crowdfunding campaign, the process is flipped upside down: Partially (or completely) write your book Market and sell your book Finish your book Print your book Ship your book Whereas you would traditionally market your book after having finished all the important work on it, crowdfunding requires you to market and sell your book first, even before your project is completely finished. It’s important to make the mental switch from the traditional book publishing model to [...]

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Publishing vs. Printing—Is There a Difference?

By | 2017-03-14T14:47:11+00:00 March 13th, 2017|Categories: Printing, Publishing|

One of the biggest challenges for most authors and creators involves understanding the difference between having a book that is ready for publishing vs. one that is ready for printing with a book printer. Book printers will not accept any word processed files for any printing runs because the fonts, text and images within the file must be static or “fixed.” Word is not a stable graphics program and things can shift in the flow of copy, even from computer to computer using the same version. Therefore, any files that are submitted for a book printer to use must be in a print-ready, static [...]

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Q&A with Crowdfunded Author Tyler Page

By | 2017-03-07T15:58:29+00:00 March 6th, 2017|Categories: Crowdfunding, Publishing|

Tyler Page is an author in Minneapolis, Minnesota who recently ran two successful crowdfunding campaigns for his webcomic on Kickstarter. You can contact him via his website:, twitter:, facebook: 1. What inspired you to run a crowdfunding campaign for your book? I ran a campaign for another project last year and it went really well. When it came time to print and publish the next collection of my webcomic running a campaign was the obvious choice. I was mainly interested in raising enough money to print books for my small audience, and have some left over for online and convention sales. Doing [...]

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Planning Successful Publishing Kickstarter Rewards

By | 2017-02-21T22:21:18+00:00 February 20th, 2017|Categories: Crowdfunding, Publishing|

Here is a quick list of crowdfunding tips when you're developing your Kickstarter rewards. If you're working on a Kickstarter Children's book, Art Book, or even a comic, the most successful Kickstarter campaigns apply these concepts in their planning phase. First, consider these statistics: The $50 pledge can often account for the largest percentage of your revenue (source: Kickstarter says $25 is the most popular pledge level (source: Generally speaking, most campaigns have about four to five pledge levels. Many campaigns include a very low $1 -$5 reward level to get people involved with your book. Next, your Kickstarter Reward Tiers: Everyone universally agrees [...]

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